Ford has spent 18 months trying to fix quality problem that’s costing company billions
The Center for Auto Safety is the nation’s premier independent, member driven, non-profit consumer advocacy organization dedicated to improving vehicle safety, quality, and fuel economy on behalf of all drivers, passengers, and pedestrians.
“We’ve never had a manufacturer have this many recalls at this point in the year,” said Michael Brooks, executive director of the Center for Auto Safety in Washington, D.C. “From an outsider looking in, it looks like Ford has a quality disaster on its hands, if you’re not aware of the work NHTSA has done to pressure Ford.”
By Jamie L. LaReau
July 29, 2025
Just inside the doors of the employee entrance to Ford Motor Co.’s Dearborn Truck Plant is a scoreboard that looms high above a double set of steep stairs that carry the 3,600 employees up to the factory floor where the company builds its best-selling vehicle: the F-150 pickup.
A sign atop that scoreboard gives those workers a daily report card: “Team, This is how we did yesterday.” On the massive LED monitor below are six brightly lit columns with key metrics that measure performance in safety of employees, quality of the vehicles, delivery of the vehicles, cost, employee attendance and maintenance.
Ford slaps a green smiley face with the word “winning” over the metrics the workforce got right that day, or it puts a red frowny face with the word “losing” on it, for areas where they fell short.
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